Our history

Graine de Shopping is the desire to offer a beautiful selection of jewelry and accessories from here and elsewhere, each with a story, a human being, a personality at their source.

It all started in 2012...

Aurélie was 22 when she came across Manuela's creations on Etsy. Enthusiastic by the Slovenian designer's jewelry, she exchanges a few emails with the latter, who tells her that she dreams of being able to make a living from her creations one day. Challenged, Aurélie rushes to share her pretty creations with those around her and Internet users thanks to social networks.

Two months later, she had sold around a hundred pieces of jewelry by the designer. It was there that she decided to give a name to her project: Graine de Shopping was born.

Years later, after having collaborated with more than 60 designers, advised thousands of clients, and organized dozens of events, the mission remains the same. Showcase designer jewelry and accessories from all walks of life.

The founder

Optimistic, ambitious and full of energy, Aurélie manages all the business and coordinates operations. From human resources to orders for new products, including accounting, the organization of the physical store in Fribourg, and all the details for which no one in the team has a solution.

At the keyboard and in store

Not only does Juliette welcome you and advise you in store, but she is also behind the scenes to prepare your orders, respond to emails and support various Graine de Shoping projects.

Vanessa, the team's community manager, also creates a large part of the photos for Graine de Shopping. You can also meet her in the store, always attentive, she will guide you with enthusiasm in your treasure hunt!

In store

If you come to see us in store, you might be lucky enough to be welcomed by Lorène.

Lorène will advise you with taste and enthusiasm. She also prepares your orders and displays our finest selections in store.

Behind the scenes

Noemi and James are our quiet heroes.

Noemi, the team's MacGyver, knows how to connect electrical cables and is adept at using a drill. She not only imagined the decor for our stands at the Montreux Jazz Festival, Paléo, Bô Noël and Noël des Bastions, but she also set them up.

James masterfully manages the kibble operation, distribution of hair in the packages, and ensures that the nap quota is respected. By his simple presence, he sweetens the day of anyone who crosses his path.

Notre promesse

Our 4 pillars

Craftsmanship

What we want: to offer only artisanal products made in small batches by passionate people, who offer a unique product resulting from the direct manual contribution of the craftsman.

Quality

What matters to us: your satisfaction. This is why Graine de Shopping places quality at the center, both with regard to its products and its customer service. A quality control is carried out on the jewelry to guarantee their conformity, and we do our best to respond to the various wishes and requests addressed to us.

Originality

What we are passionate about: embellishing everyday life with unique jewelry and accessories. That's why we're always on the lookout for original treasures! This is also why we attach great importance to the decoration of our stores and our stands: with the hope that our light and bright universe can inspire yours.

Proximity

What keeps us going: you, our dear customers! We favor this relationship thanks to two main vectors. First, a wide range of jewelry reflecting varied styles, so that everyone has a chance to find their gem. Then, attentive service: we attach great importance to this and thus ensure that each customer is satisfied, both with the service and the products.